EA: Connected TV Could Be Lucrative In The Near Future

With cable companies like Verizon and Comcast exploring cloud gaming possibilities, major publishers may have to consider connected TVs as well.

A recent Bloomberg report addressed the fact that the aforementioned cable companies could be looking into various gaming opportunities and Electronic Arts was mentioned as a potential partner.

In response, EA senior director of corporate communications John Reseburg told GameSpot that while it's a "potentially lucrative prospect," it's at least five years out. Said Reseburg:

"Connected TV represents a major opportunity for gaming on the five-year horizon. It’s long-term opportunity, but it’s another technology that has a lot of potential to dramatically expand our audience."

The Bloomberg report says many companies, including AT&T and Time Warner, will launch their own cloud-gaming services by 2014. Generic controllers would be available and there's even the chance that smartphones could become controllers as well. …yeah, things are changing.